It’s in the bag

Who’s up for hearing an entrepreneurial success story? As a mum of two myself, hearing how mother of two Julie Deane has seen her company, Cambridge Satchel Company, grow from a £600 start up to company with £12m turnover in just five years is, well let’s face it, inspiring.

After finding out her daughter was being bullied at school, Julie realised that with all of the other local schools already full, her only option was to send her daughter and son to a private school. She then had to figure out how to pay for it. Her solution – start her own company. And this is how Cambridge Satchel Company began.

What helped her succeed was:

  • Finding a gap in the market
  • Guerrilla marketing
  • Following her instincts.

When the satchels made it in The Guardian’s 2009 Christmas Gift Guide, sales went through the roof, and with celebrities like Sophie Ellis Bextor and Fearne Cotton sporting her satchels, she has never looked back.

This year has seen her stock soar to its highest ever level after her company secured £12m of venture capital funding from Index Ventures – backers of big names like ASOS, Dropbox and Skype.

It’s remarkable to think that one woman wanting to do the best for her children has resulted in  the creation of a company with sales topping £12.9m. It’s encouraging to see that with the right ideas, marketing and help, start up businesses can succeed.

You can read more about Julie here.

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